Site audits: Delivering optimized content and sites that convert

Episode 1: Site Audits 101

In our first site audit strategy episode we discuss why conducting an audit is important to you, your team, and your organization. We review:

• Benefits of audits
• Types of audits (there are more than eight!)
• Errors and issues that audits can uncover
• Findability ecosystem in our marketing
• Discovering target audiences

Check out the full episode below!

Need an audit? Get started with a discovery call today.

Episode 2: SEO and Content Audit Deliverables and Details

What should you get from an audit, what does it cost, and how can I determine deliverable formats? We dive into that in our second episode in the site audit strategy series. We covered topics including:

• Categories of deliverables
• Common cost structures
• What types of deliverables are included in various audit types
• Competitor insights and intelligence in your audits
• Considerations and formatting for your deliverables

Learn more from the full webinar below.

Episode 3: Site Audit Resources – Agency, In-House, or Something Else?

Who is going to tackle the audit and why are they the best choice? During this episode we dive into the pros and cons of in-house, agency, and contractor choices – and talk about hybrid solutions as well.

We also talk about the frequency of each type of audit and how that might change if you’re an e-commerce company, a startup, or a large organization (and everything in between!).

Once you’ve done your audit(s) someone’s gotta put all those great recommendations in place – who will handle that? We discuss that too.

Trying to get started with an audit? Get on a quick discovery call with us and we’ll walk through options.