SEO in the dark? Site audits shed light on issues and opportunities
You probably need a site audit, and our guess is you may not know it, you may have paid too much for one, or you may be looking for where to start. A successful site audit isn’t simply a list of issues from a crawling tool, it is a strategic look at your site, your product(s) / service(s), and your content strategy. It should provide a list of action items, priorities, and impact on your business – presented and then followed up on with your team.
The proprietary combination of DemandSphere’s suite of search and content tools coupled with agency auditing techniques, allows us to meticulously detail your brand’s website and offsite content. We examine:
- Site and URL structure
- Crawl and index barriers
- Metadata optimization opportunities
- HTML body code
- Page speed and response times
- Image optimization and naming
- Crosslinking
- Backlink profile
- Content formatting
- . . . And many more SEO ranking factors