Conducting thorough, ongoing keyword research is a central pillar for any successful SEO program – research about your own brand’s products and categories, about your competitors’ features and messaging, and about new content discoveries that drive more qualified, incremental traffic to your brand’s site.
How does keyword research work?
At a high level, there are three core steps to keyword research that all projects undergo:
Review of existing ranking for currently targeted keywords.
We take a look at a baseline of keywords that are derived from products, features, solutions, and core industry topics. Current rank is established, along with existing landing page and competitor content.
Further keyword analysis specific to your organization.
A deeper dive into keywords driven by all offerings and topical industry discussions. Additionally, keyword trends are reviewed for different locations and languages as relevant. These keywords are then matched with preferred landing pages for your site.
Competitor research to expand keyword list.
From the list of keywords developed, we examine competitor content and ranking to add keywords that may be opportunities not yet leveraged.
An “Always-On” Keyword Approach
Keyword research is an open-ended activity; user search trends are constantly changing, and today’s popular search term may fall off the radar tomorrow. New terms and phrases are being introduced daily.
By relentlessly revisiting and refining past research while continually on the hunt for new brand-appropriate content topics, DemandSphere’s keyword research agency services offering ensures you are constantly on-top of which keywords your brand needs to own.
