Conducting thorough, ongoing keyword research is a central pillar for any successful SEO program – research about your own brand’s products and categories, about your competitors’ features and messaging, and about new content discoveries that drive more qualified, incremental traffic to your brand’s site.
An “Always-On” Keyword Tactics
Keyword research is an open-ended activity; user search trends are constantly changing, and today’s popular search term may fall off the radar tomorrow. New terms and phrases are being introduced daily.
By relentlessly revisiting and refining past research while continually on the hunt for new brand-appropriate content topics, DemandSphere’s keyword research agency services offering ensures you are constantly on-top of which keywords your brand needs to own.