Day 4 of Release Week at SEO Week. Today we are announcing News Intelligence, a tool for turning real-time news coverage into search strategy.
The idea is simple. News breaks, people search. But the gap between “something happened” and “here are the prompts and queries people are using to find out about it” is usually filled with guesswork.
News Intelligence is designed to help you close that gap and make sure you can focus on building relevant content ASAP.
How it works
Enter any topic - a company name, a technology, an industry event, the latest news on any topic.
News Intelligence pulls articles from news feeds and gives you three time windows: all results, this week, or today.
For each article, AI runs a full analysis:
- Topic extraction: pulls out the key subjects, entities, and themes
- Prompt generation: creates the search prompts and questions that article would drive
- Intent classification: tags each prompt as infoseeking, commercial, navigational, or transactional
- Summarization: generates a concise summary of what the article covers
Here is what that looks like for a search on “nvidia”:
One click on “Analyze & Build” runs this across every article in your feed.
The Overview
After analysis, the Overview tab synthesizes everything into a briefing. For “nvidia” this week, it produced:
Dozens of articles, analyzed down to a narrative, a topic map, and a list of the exact prompts people are using to research this topic.
This is the kind of analysis that would take a human analyst half a day.
Clusters: where the real strategy lives
The Clusters view is where it gets interesting for search teams. News Intelligence groups all generated prompts into thematic clusters automatically:
The Map
The Map view renders a network graph of all extracted prompts and keywords. Larger nodes are cluster centers, with edges connecting related concepts. It’s a visual overview of the entire topic landscape, useful for spotting connections between clusters that aren’t obvious from a flat list.
Toggle between Prompts and Keywords views to explore different levels of the topic hierarchy.
From news to action
The workflow is straightforward:
- Set up feeds for your brand, competitors, and market topics
- AI analyzes incoming articles automatically
- Review the Overview for the narrative and key themes
- Drill into Clusters to find content opportunities
- Use the generated prompts as seeds for Prompt Research and tracking in LLM Visibility
News Intelligence ties into the rest of the DemandMetrics for Gen AI toolset. Prompts generated from news can be enriched with Prompt Volume data and tracked across AI search engines.
News Intelligence is available now upon request. Contact your account manager for access.