For executives
The questions your board is asking. We have the answers.
AI search has restructured the market your brand competes in. DemandSphere gives executive teams the intelligence to understand where they stand, who they're competing against, and what to do next.
LLM platforms tracked daily - ChatGPT, Perplexity, Gemini, Copilot, and more
CTR before and after AI Overview appears. Rankings alone no longer tell the story.
Data streams unified: SERP, LLM visibility, GSC, and log analytics
Eight questions. Concrete answers.
What is my market when it comes to AI search?
Your AI search market is the full set of prompts, queries, and conversational searches where your brand could and should appear - across Google SERPs, AI Overviews, AI Mode, and every major LLM. DemandSphere maps this landscape using your category keywords, your competitors, and the query fanout patterns that AI platforms generate when users ask about your space. The market is almost always larger - and differently shaped - than what traditional rank tracking shows.
How big is this market?
Market size in AI search is measured in impression volume, prompt frequency, and Share of Voice potential - not just keyword search volumes. DemandSphere quantifies the addressable query universe across your target categories, shows how often your topics appear in AI-generated answers, and benchmarks that against the total conversation happening in your space. You get a view of what exists to be won, not just what you currently have.
How much of this market do I control right now?
Your current position is a combination of two distinct measures: your Share of Voice across traditional and AI-augmented SERPs, and your brand's citation and mention rate across LLM platforms. DemandSphere tracks both daily. You'll see how often your brand appears when AI answers questions in your category, how that compares to the total available opportunity, and how the picture differs across different LLMs - because your visibility on Perplexity and your visibility on ChatGPT are not the same number.
Who are the main competitors in this market?
DemandSphere surfaces competitors across both traditional and AI search simultaneously. In SERPs, competitor discovery maps who's ranking alongside you, where they're outpacing you, and which SERP features they're capturing. In LLMs, it identifies which brands are being recommended in the same prompts as your category - including players you may not have considered direct competitors. The two lists are often different, and the gap between them tells you something important.
Who is winning and losing?
Market momentum in AI search shifts faster than in traditional SEO because LLM citation patterns change with model updates, content changes, and retrieval layer shifts. DemandSphere tracks competitor Share of Voice, citation share, and AI Overview presence over time - so you see trend lines, not just snapshots. You'll know which competitors are gaining ground in LLMs while holding steady in SERPs, and vice versa. That asymmetry is usually where the strategic insight is.
What other players are taking share that aren't direct business competitors?
This is the question most platforms can't answer at all. Publishers, media sites, review aggregators, and vertical content platforms regularly appear in AI-generated answers for commercial queries - often ahead of the actual brands being discussed. DemandSphere maps every source being cited in LLM responses for your target queries, so you can see which non-competitor entities are shaping buyer perception in your category. Understanding who the AI trusts in your space is a competitive advantage most teams don't have yet.
How do we turn all of this into actionable outcomes?
Data without a path to action is a report, not a strategy. DemandSphere is built around three distinct ways to move from intelligence to execution - depending on whether your team needs expert guidance to implement, a fully interpreted analysis customized to your business, or deeper platform integration with your existing stack. These aren't tiers of the same thing. They're different modes of engagement based on what your organization actually needs. See the three execution tracks →
What kind of answers should we expect from AI search initiatives?
The honest answer is that it depends on your category, your current position, and how aggressively you act on the intelligence. What DemandSphere gives you is clarity on the right questions to ask: Are you gaining citation share? Is your Share of Voice moving in the right direction? Are the right sources linking to and citing your content? Are AI crawlers indexing the pages that matter most? These are measurable, trackable outcomes - not vanity metrics. The goal of the platform is to make the impact of your AI search program visible and attributable, so you can manage it the same way you manage any other market-facing investment.
Three ways to move from intelligence to action.
The platform is the foundation. How you execute depends on what your organization needs.
Managed Services for Growth Teams
Your team owns the strategy. We provide the research layer, expert guidance, and operational support to help them execute correctly and move faster.
- Prompt and keyword research programs
- Taxonomy and ontology development
- Ongoing data interpretation and briefings
- Implementation support for SEO and content teams
Full Consulting
We turn the platform into a custom intelligence brief for your business - specific answers, specific market, specific competitors.
- Strategic AI search market analysis
- Competitive positioning reports
- Data pipeline and BI architecture consulting
- Executive briefings and board-level reporting
Platform Extensions & Integrations
Custom modules, data pipeline extensions, BI connectors, and API integrations built around your existing stack.
- BigQuery and data warehouse integrations
- Custom Looker Studio and BI dashboards
- API integrations with your existing tools
- Bespoke data models for your reporting needs
See where your brand stands today.
A 30-minute conversation with our team. We'll show you your current AI search position using your own domain - no prep required.