SERP Features
Track Every SERP Feature. Miss Nothing.
Monitor 40+ SERP feature types including AI Overviews, Featured Snippets, People Also Ask, Knowledge Panels, and more.
Position 1 Is Not What It Used to Be
The top organic result on a modern SERP can sit below an AI Overview, a Featured Snippet, a People Also Ask box, a local pack, four ads, and a video carousel. Position 1 might be 1,200 pixels down the page. Without SERP feature tracking, rank data tells an incomplete story.
DemandSphere captures the complete SERP layout for every keyword, every day. You see not just where you rank, but what occupies the space above and around you - and how that changes over time.
This is the data you need to understand real visibility, estimate actual CTR, and prioritize the right optimization strategies.
Complete SERP Intelligence
40+ Feature Types
AI Overviews, Featured Snippets, People Also Ask, Knowledge Panels, Local Packs, Video Carousels, Image Packs, Shopping Results, Sitelinks, and dozens more.
Visual Rank
Pixel-depth analysis measures where your result actually appears on screen, not just its ordinal position. The metric that reflects what users actually see.
AI Overview Detection
Detect when AI Overviews appear for your keywords, track their prevalence over time, and measure the CTR impact on organic results below them.
Feature Change Alerts
Get notified when SERP features appear, disappear, or change for your tracked keywords. Know when a Featured Snippet flips or an AI Overview shows up.
What We Capture on Every SERP
People Also Ask - The Question Graph
PAA boxes appear on 60%+ of Google searches. Each question expands to reveal an answer and spawns more related questions. DemandSphere tracks which PAA questions appear for your keywords, whether you own the answer, and how the question tree branches.
Local Pack & Map Results
Local packs appear for location-intent queries and display 3 businesses with ratings, hours, and a map. DemandSphere tracks local pack presence, which businesses appear, and ranking position within the pack across every location you track.
Shopping & Product Results
Shopping results and popular products appear for commercial queries, showing product images, prices, and merchant names directly in the SERP. DemandSphere tracks shopping carousel presence, product positions, and which merchants appear for your target keywords.
AI Overviews - The New Page One
AI Overviews appear above organic results and can consume 300+ pixels of screen real estate. They cite sources but dramatically reduce organic CTR. DemandSphere detects AI Overview presence, extracts cited sources, measures pixel displacement, and tracks how often your domain appears in the overview.
Knowledge Panels & Cards
Knowledge panels appear for entity queries (brands, people, places) and occupy the right rail on desktop. They pull from Google's Knowledge Graph and display key facts, images, and related entities. DemandSphere tracks panel presence and content for your brand and competitors.
Featured Snippets
Featured snippets sit above position 1 and capture 30-40% of clicks for the query. They come in three formats: paragraph, list, and table. DemandSphere tracks which queries trigger snippets, which format appears, and whether your content owns the snippet.
SERP Features Reshape Click-Through Rates
DemandSphere research shows that organic CTR drops from approximately 15% to 8% when an AI Overview appears above organic results. That is a 47% reduction in clicks - even when your rank position does not change.
Featured Snippets, People Also Ask boxes, and video carousels all push organic results further down the page, but their impact varies by query type. Informational queries lose the most organic CTR to SERP features. Commercial queries are impacted less but face ad competition instead.
With DemandSphere, you track not just whether a feature exists, but whether you own it, who does, and how it changes your effective visibility. This is what separates rank tracking from SERP intelligence.
Every SERP Feature We Track
Common Questions
Over 40 distinct feature types, including AI Overviews, Featured Snippets (paragraph, list, table), People Also Ask, Knowledge Panels, Local Packs, Video Carousels, Image Packs, Shopping Results, Sitelinks, Top Stories, and all major rich result types. The list expands as search engines introduce new feature types.
DemandSphere captures the full SERP DOM for every daily check, which allows us to detect AI Overviews, measure their pixel height, identify cited sources, and track prevalence trends over time. Detection covers both standard AI Overviews and expanded AI Mode results where available.
Visual Rank measures the pixel offset from the top of the SERP to your result. Two keywords can both rank in position 1, but if one SERP has an AI Overview and four ads above organic results, the actual visibility is dramatically different. Visual Rank captures this reality with a single metric.
Yes. Configure alerts for specific feature types and keyword groups. Common alert triggers include: AI Overview appears or disappears, Featured Snippet ownership changes, new SERP features detected for a keyword group, or significant changes in Visual Rank. Alerts are delivered via email and are available through the API.
DemandSphere's Share of Voice calculation incorporates SERP feature data. When you win a Featured Snippet, it counts toward your Share of Voice. When an AI Overview pushes all organic results down, the SoV model adjusts for the reduced CTR opportunity. This gives you a realistic measure of competitive visibility, not just a rank-based approximation.
See What Your SERPs Actually Look Like
30-minute demo. We run it on your keywords - no prep required.
See it with your own data.
30-minute demo. We'll run it on your domain - no prep required.