SERP Analytics
Track Rankings at Scale. Dominate Every SERP.
Daily rank tracking for desktop and mobile, across all major search engines, down to the postal code level in every country. Go beyond position tracking - understand your true visual presence.
The Metrics That Actually Matter
Position #1 isn't what it used to be. With ads, SERP features, and AI Overviews pushing organic results down, you need pixel-level visibility data.
Pixel Measurement on SERPs
We render the actual SERP and measure the exact pixel position of every result - not just the rank number. This means you know precisely how far down the page your listing appears, accounting for ads, featured snippets, People Also Ask, knowledge panels, and every other SERP feature.
Unlike tools that only track position numbers, we capture the full visual context. A position #3 ranking with 285px pixel depth performs very differently than position #3 at 850px - pushed below ads and SERP features.
Visual Rank
Visual Rank is the new standard for understanding SERP performance. It measures your ranking from the perspective of the actual searcher - not an SEO looking at position numbers. Most searchers don't distinguish between ads, SERP features, and organic results. They see a page of content.
Research shows CTR for position #1 can vary from 15% to 35% depending on Visual Rank. Our CTR Lab lets you build forecasting models with your own data to understand this relationship for your specific keywords.
Visual Share of Voice
Traditional Share of Voice counts how many keywords you rank for. Our Visual Share of Voice measures your actual pixel coverage across the top 20 positions - including all SERP features. If your visual SOV is too low, you're not getting clicks no matter what your position says.
This was a popular feature in another well-known tool, but customers tell us our UI/UX is a big improvement. Visual SOV shows you exactly where your opportunities are - and which competitors are stealing your clicks.
Top 20 Analytics with Live Filters
Our Top 20 reporting captures comprehensive SERP data and lets you slice it instantly with live-updating filters. No waiting for reports to regenerate - change a filter and see results immediately across your entire keyword portfolio.
Enterprise teams managing millions of keywords need to drill down fast. Our live filtering lets you go from portfolio view to individual keyword analysis in seconds - not minutes waiting for a new report.
SERP Feature Tracking
Google has dramatically increased SERP feature appearances over the last decade - pushing organic results further down and impacting CTR. We track every major SERP feature and use automated, real-time monitors to detect layout changes instantly so our parsers adapt before you notice.
Most tools show binary presence. We show the visual impact - exactly how each SERP feature affects your pixel position and estimated CTR for that query.
CTR Lab: Custom Click Curves
Industry CTR benchmarks are averages - they don't reflect your keywords, your audience, or your SERP landscape. CTR Lab lets you build custom click-through rate models using your actual Google Search Console data, so your traffic forecasts actually match reality.
Research shows position #1 CTR can range from 15% to 35% depending on SERP composition. Using industry averages leaves traffic on the table. CTR Lab gives you forecasts based on your data.
SERP Rewind: Complete History
When rankings change, your first question is "what happened?" SERP Rewind answers it instantly. Click any keyword anywhere in the platform and see the complete SERP history - archived HTML, parsed data, and side-by-side comparisons across dates and devices.
SERP Rewind feeds directly into SERP Intelligence, our data warehouse product for deep SERP analysis at any scale. Query any aspect of the SERP across your entire keyword portfolio.
Built for Enterprise-Scale SEO
There are hundreds of rank tracking tools. Only one combines this level of scale, accuracy, and pricing.
Daily Tracking by Default
Weekly tracking gives you 4 data points. Daily gives you 30. Spot algorithm changes, content impacts, and competitor moves in real-time - not a week later.
Unmatched Accuracy
Multi-stage, real-time QA with automated SERP change detection. Our parsers adapt instantly when search engines update their layouts.
Unified View
Stop cobbling together data from multiple providers. See everything on one screen - rankings, competitors, SERP features, traffic forecasts, and more.
No Artificial Limits
Unlimited dashboards. Unlimited users. Unlimited competitors. Unlimited keyword groups. No credits, no quotas, no surprises.
All Search Engines
Google, Bing, Yahoo, Yandex, Baidu, Naver, and more. Track every search engine that matters to your business, all in one platform.
Enterprise Pricing
Our scale lets us offer pricing that enterprise competitors can't match. Track more keywords for less - often 10x more for the same budget.
Visual Rank: Position 1 Isn't What It Used To Be
The SERP has evolved. Ads, featured snippets, People Also Ask, knowledge panels - your "position 1" might be pushed below the fold. Visual Rank measures where you actually appear on screen, in pixels.
- Pixel Depth Tracking - Know exactly how far down the page your listing appears
- SERP Feature Impact - See how each feature affects your visual position
- CTR Lab - Build custom forecasting models with your own data
- SERP Rewind - Historical SERP layouts to understand why traffic changed
Daily Rankings Dashboard
Track unlimited keywords with daily updates. See rank changes, visual position, SERP features, and competitor movements - all updated every 24 hours so you never miss a signal.
- 30 data points per month - Not 4. Catch changes as they happen.
- Flexible schedules - Daily by default, customize for larger volumes
- Smart Groups - Auto-segment keywords with rule-based grouping
- Real-time alerts - Get notified when rankings shift significantly
| Keyword | Rank | Visual Rank | Device |
|---|---|---|---|
| best running shoes |
1
↑ 2
|
Mobile | |
| running shoes reviews |
3
↑ 1
|
Desktop | |
| marathon training shoes |
5
↓ 2
|
Mobile | |
| lightweight running shoes |
2
↑ 4
|
Desktop |
Every Device. Every Location.
Search is personalized by device and location. Your tracking should be too.
Local SERP Tracking
Track rankings down to the city, ZIP, or postal code level. See exactly what your customers see based on their location - across 100,000+ cities worldwide.
Mobile-First Tracking
Over 65% of searches happen on mobile. Track mobile rankings separately with Visual Rank and SERP features optimized for smaller screens where every pixel matters even more.
Know Your Competitors Better Than They Know Themselves
Track unlimited competitors. Discover keywords they rank for that you don't. Spot content gaps with a single click.
Share of Voice
See exactly how much of the SERP real estate you own vs. competitors
Keyword Discovery
Find keywords your competitors rank for that you're not even tracking
Content Indexing
We index competitor URLs the same way we index yours for deep analysis
Traffic Estimates
Get traffic estimates for each competitor to prioritize your opportunities
Connect Your Entire Stack
Integrate with your existing tools and data sources. Export to your data warehouse.
Built for Developers & Data Teams
Rich APIs, custom data pipelines, and BigQuery integration. No artificial limitations - build whatever you need with your ranking data.
- Full API Access - No credits, no quotas, no restrictions
- BigQuery Native - Sync directly to your data warehouse
- Custom Pipelines - Automate any workflow you can imagine
- SERP Intelligence - Access the most detailed SERP data available
// Fetch daily rankings with full SERP data const rankings = await demandsphere.rankings.list({ domain: "yourbrand.com", date: "2025-01-15", device: "mobile", location: "us-ny-10001", includeVisualRank: true, includeSerpFeatures: true, includeCompetitors: true }); // Results include pixel depth, SERP features, etc. rankings.forEach(r => { console.log(r.keyword, r.position, r.pixelDepth); }); // Export to BigQuery with one call await demandsphere.export.toBigQuery({ dataset: "seo_analytics", table: "daily_rankings" });
See it with your own data.
30-minute demo. We'll run it on your domain - no prep required.