Keyword Groups
Group Keywords by Topic, Intent, and Business Logic
Flat keyword lists tell you nothing about your business. Groups transform raw keyword data into structured intelligence — segmented by product, funnel stage, content type, or any dimension you define.
Reporting without groups is just noise
A keyword list with 100,000 entries is useless until you can segment it. Groups let you calculate share of voice by product line, track performance by content type, and report progress against business objectives — not just rank positions. DemandSphere supports three group types, each designed for a different workflow.
Keyword Groups
Tag-based grouping for your tracked keywords. Create top-level groups and nested sub-groups to match your business hierarchy. Because groups use a tagging model, a single keyword can belong to multiple groups without duplication — perfect for cross-functional reporting.
Content Groups
Segment your URLs independently from keywords. Group pages by subdomain, subfolder, content type, or custom rules. Content groups let you measure performance at the page level — how are your blog posts performing vs. your product pages vs. your help docs?
Grouping tools built for complexity
Automated Rule-Based Grouping
Define rules using keyword patterns, URL paths, or regex expressions. Keywords matching your rules are assigned to groups automatically — including newly added keywords. One rule can classify thousands of keywords in seconds.
Regex Support
For advanced segmentation, write regex patterns to match complex keyword structures. Capture branded vs. non-branded terms, isolate long-tail variations, or classify keywords by intent signals embedded in the query itself.
Smart Groups
Data-driven pipelines that analyze your portfolio and suggest groupings automatically. Smart Groups run on a schedule, discovering new clustering opportunities as your keyword set evolves. They're kept separate from manual groups for easy comparison.
Share of Voice by Group
Every group gets its own share of voice calculation, ranking distribution, and trend data. Compare groups head-to-head, track group-level performance over time, and generate reports segmented by any dimension in your taxonomy.
Three ways to build groups
Manual Curation
Select keywords from any view and assign them to groups with a click. Use multi-select for bulk operations. Upload a spreadsheet with your exact taxonomy and the system creates groups and assignments in minutes.
Rule Automation
Write rules that match keyword text, URL patterns, or metadata fields. Rules run continuously and classify both existing and new keywords. Combine multiple conditions with AND/OR logic for precise segmentation.
ML-Driven Smart Groups
Let the platform analyze your keyword set and propose clusters based on semantic similarity, SERP overlap, and ranking patterns. Review suggestions, approve them, and deploy. Smart Groups update automatically as your data changes.
Frequently asked questions
No. You can create unlimited groups and sub-groups at every plan tier. There is no per-group charge. Build as many levels of hierarchy as your taxonomy requires.
Yes. Groups use a tag-based model, so a single keyword can be assigned to any number of groups without duplication. This is essential for cross-functional reporting — the same keyword can appear in a product group, a funnel stage group, and a regional group simultaneously.
Keyword groups organize your tracked search terms. Content groups organize your URLs. They operate independently, giving you two dimensions of analysis. You can report on how a keyword group performs across different content groups, or vice versa.
Yes. Use our CSV/Excel templates to define your full taxonomy — groups, sub-groups, and keyword assignments — then upload. The system creates the structure and assigns keywords automatically. This is the fastest way to migrate from an existing tool or spreadsheet-based workflow.
See it with your own data.
30-minute demo. We'll run it on your domain — no prep required.