International SEO
Global Search Visibility Across Every Market
Track rankings across 200+ markets and 10+ search engines - including Google, Baidu, Yandex, Naver, and Yahoo Japan.
International SEO Requires More Than Google
Most rank tracking tools monitor Google and call it "global coverage." But in China, Baidu commands the market. In Russia, Yandex is the primary engine. In South Korea, Naver dominates. In Japan, Yahoo Japan holds significant market share alongside Google. If your tracking tool ignores these engines, your international visibility data has massive blind spots.
DemandSphere tracks across 10+ search engines with native support for each engine's SERP layout, feature types, and ranking signals. This is not a bolt-on feature. International tracking has been core to the platform since 2010, when DemandSphere launched with offices in Tokyo.
Every engine gets the same treatment: daily checks, full SERP capture, SERP feature detection, and historical data retention.
Built for Global Teams
Multi-Engine Tracking
Google, Bing, Yahoo, Yahoo Japan, Baidu, Yandex, Naver, DuckDuckGo, and more. Each engine tracked with its own SERP parser and feature detection.
Location-Level Precision
Track rankings at the country, city, or postal code level. See how the same keyword ranks differently in Tokyo, Osaka, and Sapporo.
Native Language Keywords
Track keywords in their native scripts - Japanese, Chinese, Korean, Cyrillic, Arabic, and any other language. No transliteration required.
International Competitors
Track local competitors in each market alongside global brands. See who ranks in France versus Germany versus Japan for the same product category.
Every Engine, Not Just Google
Baidu - The dominant search engine in mainland China, with its own SERP feature set, ad formats, and ranking signals. DemandSphere parses Baidu results natively, including Baidu Zhidao, Baike, and other integrated properties.
Naver - South Korea's leading search platform, structured around content verticals (blog, cafe, news, shopping) rather than a unified organic index. DemandSphere tracks visibility across Naver's distinct sections.
Yahoo Japan - While Yahoo Japan uses Google's index for organic results, its SERP layout, ad placements, and integrated features differ. DemandSphere captures these differences for accurate local visibility data.
Google (all variants) - Including google.co.jp, google.co.uk, google.de, google.fr, google.com.br, and every other ccTLD. Location-level tracking ensures you see the SERP that local users see.
Precision Down to the Postal Code
Rankings vary by location. The same keyword can produce different results in Tokyo versus Osaka versus Sapporo. DemandSphere lets you track at the country, region, city, or postal code level so you see exactly what local users see.
This matters for businesses with location-specific pages, local storefronts, or regional campaigns. Instead of guessing which market a ranking applies to, you get granular location data for every keyword.
Every Script, Every Language
International SEO means working across writing systems. Japanese uses three scripts. Chinese has simplified and traditional variants. Korean, Arabic, Thai, Cyrillic - each has unique tokenization and display requirements.
DemandSphere stores and displays keywords in their native scripts throughout the platform. No transliteration, no mojibake, no broken characters. Search volumes, rankings, and SERP data all render correctly regardless of language.
This is not cosmetic. Accurate keyword tracking in CJK languages requires proper character handling at every layer, from data collection to storage to display.
Global Platform, Built for International from Day One
DemandSphere was founded in 2010 as part of Y Combinator's Summer 2010 batch, with offices in Tokyo. While most SEO platforms were built for the US market and added international support as an afterthought, DemandSphere was built from day one to handle the complexity of Asian search markets.
This origin shapes the product. Native CJK character support, deep understanding of Baidu and Yahoo Japan SERP structures, and a team that operates across Asian and Western time zones. For global brands with significant APAC exposure, this is a meaningful differentiator.
Common Questions
Google (all country variants), Bing, Yahoo, Yahoo Japan, Baidu, Yandex, Naver, DuckDuckGo, and several additional engines. Each engine has a dedicated SERP parser that captures its native feature types and layout. New engines are added based on market demand.
Yes. DemandSphere supports keywords in any language and script, including Japanese, Chinese (simplified and traditional), Korean, Cyrillic, Arabic, Thai, and all Latin-alphabet languages. Keywords are stored and displayed in their native script throughout the platform.
Each search engine and country combination has its own SERP parser. Baidu SERPs are parsed differently from Google Japan SERPs, which are parsed differently from Naver SERPs. SERP feature detection is engine-specific, so you see the features that actually exist on each engine rather than a Google-centric view applied everywhere.
DemandSphere tracks how different language and regional versions of your pages perform in their target markets. This allows you to verify that the correct URL variant is ranking in each market, identify cannibalization between language versions, and spot markets where the wrong page variant is appearing in results.
Our office in Tokyo provides direct support and domain expertise for Japan, South Korea, China, Taiwan, Hong Kong, Southeast Asia, and Australia/New Zealand. For European and Americas markets, we operate across time zones with teams that understand local search landscapes. The platform itself covers 200+ markets globally with no regional limitations.
See Your Global Visibility in One Place
30-minute demo. We run it on your international domains - no prep required.
See it with your own data.
30-minute demo. We'll run it on your domain - no prep required.