Set unique target keywords for all content for SEO success
It works, we swear. How does it work? Here’s a quick overview:
Create content with a purpose AND a target keyword.
What does that mean? If you do your keyword research, which also includes audience intent and competitor analysis, then you should only be creating content that meets a need and helps them convert.
Let’s look at an example. If you’re a coffee maker company and you are trying to figure out what you should be doing to attract your audience and you see that Google suggests “one cup coffee makers” to your “best coffee maker” audience a lot, you probably need a landing page, blog post, or product page for that keyword. What you don’t need is three separate pages that ALL target that keyword. Why not? You’re confusing the search engine, and your audience, about which page they should really look at for a “one cup coffee maker.”
Maybe you’re asking yourself what do with the rest of that content? That leads us to the next part!
One keyword doesn’t mean one topic, it means one intent.
We’ll stick with our coffee maker example and say that just because you’ve already used “one cup coffee maker” on your product group page, doesn’t mean you can’t also have a blog post, landing page, and individual landing pages that discuss the same topic. What it does mean is that you need a unique intent or unique value proposition.
Here are some examples:
– For a blog post, you may want your target keyword to be: “How to choose the best one cup coffee maker”
– For your individual product pages you may want target keywords like: “Most affordable one cup coffee maker” or “smallest one cup coffee maker”
Set your pages and choose conversion paths accordingly.
Once you’ve chosen your target keywords and preferred landing pages, you want to make sure you’re leading your audience to nextsteps that match the intent of each search. Are they looking for more information? Do they need to make a purchase? What other considerations will they have?
DemandMetrics SEO tools allow you to set preferred landing pages AND target keywords for your content, monitor their performance, and track versus competitors.