Why bother with competitor discovery and intelligence?
Sometimes competitor discovery can be an after thought when creating site content, launching new products, or determining market strategy. We decide what to do / build / create and THEN explore the competitor landscape.
This wastes tons of time and resources!
We can make smarter, more efficient decisions across our entire marketing and product landscape by first examining what already exists.
Competitors, in our solutions, are categorized in various ways to help you understand their impact on your brand. That includes:
These care who most organizations think of when they’re considering their competitive landscape. They’re the brands and products that are taking revenue directly from you. You’re probably already aware of them and have some sense of their messaging or positioning in your space. There’s lots more we can learn about them though – and you may not have their full competitive picture!
This is all of the content, across various marketing channels, that are taking audience mindshare away from you. This is hugely important to understand in our organic marketing efforts and any SEO and content work. If someone’s looking for, discussing, and otherwise engaging about a topic or keyword that you’re tracking – you need to have knowledge of all of the content they’re seeing. Specifically you want to understand the content that’s working for them.