Her presentation uses the analogy of SEO and your home, calling technical SEO the plumbing and electricity. Pointing out how important it is for your water to be there when you turn on the faucet, and lights and appliances working. When these things are broken, you need someone to come fix them ASAP because they impact everything – just like your website! If you’ve got issues with crawling or technical structure – work with your dev team to fix them quickly.
Check out her presentation below for more.
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