If you can snag 10 minutes with Lindsay Hotmire, do it. A brand strategist and clarity agent for entrepreneurs, Lindsay joined us for Found Conference recently. Her approach to creating brand authenticity and relatable content is important for small brands, big enterprises, emerging entrepreneurs, and everything in between.

Building brand authenticity

Lindsay brings up a stark reality during her presentation, which is that 99.9% of human DNA looks the same. And sadly, so does our content. Instead of focusing on that percentage, lets look at what makes us unique so we can tell brands apart and choose those that most serve our needs.

Take a look at her presentation below and some related videos on content creation and SEO!

Subscribe to our newsletter

You’ll be the first to know about new SEO and content marketing products, exclusive webinars, and industry trends.

    This site is protected by reCAPTCHA and the Google
    Privacy Policy and Terms of Service apply.
    Copyright 2023 Ginzamarkets, Inc. All Rights Reserved.
    Where do you rank? Click here to find out