If you can snag 10 minutes with Lindsay Hotmire, do it. A brand strategist and clarity agent for entrepreneurs, Lindsay joined us for Found Conference recently. Her approach to creating brand authenticity and relatable content is important for small brands, big enterprises, emerging entrepreneurs, and everything in between.
Lindsay brings up a stark reality during her presentation, which is that 99.9% of human DNA looks the same. And sadly, so does our content. Instead of focusing on that percentage, lets look at what makes us unique so we can tell brands apart and choose those that most serve our needs.
Take a look at her presentation below and some related videos on content creation and SEO!