Following the algorithm changes of Google means you’re chasing the wrong issue. When Google makes algorithm updates, it’s in response to the behavioral changes we’re seeing in the market. How people are answering questions, what they’re searching for, and why.
Found Conference happened during the COVID-19 pandemic. To address the outpouring of content that accompanied it, Tyler Cameron gave us an overview on content marketing during a crisis. During his presentation, he focused on: Identifying current business priorities and audience needs Prioritizing evergreen content that will help the audience now […]
Get SEO Buy-In By Using the Language of the C-Suite
If you’re trying to figure out why your pitches for a better SEO budget are falling flat, consider watching Tracy McDonald‘s Found Conference presentation. By examining the audience for your pitch, and the opportunities your content have, you’re more prepared to make a statement that resonates with executives. Take a […]