Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As you searched for information that you needed in the moment, you likely weren’t thinking about the intent of the content creators building the pages in the SERPs. You were focused on your needs and finding the information that best met those needs.
At Found Conference, SEO expert Byron Hardie and Amanda Farley, partner at SSDM discuss their strategies for a content strategy that takes your user and put them center stage. And of course – they’re looking at organic findability, building a better content strategy that aligns with SEO.