When Debbie Gillum joined us for Found Conference and wanted to share how she comes up with what to post for The Ohio State University’s College of Veterinary Medicine – we said “heck yeah!”
If you’re working on an SEO strategy and targeting keywords to your content – then YES you need a plan for sharing your content on social. And not just the kind that automatically posts your latest blog entries.
Creating a calendar that’s based on thematic content, upcoming launches, new audiences, holidays, and more is going to make the hard work you’re doing in content creation more impactful. Take a look at Debbie’s hints for creating a content calendar below – she breaks it down into simple steps you can’t say no to!
We absolutely loved Elizabeth McCumber‘s Found Conference presentation on better content creation by “taking a content cleanse” – even though we were a little nervous at first! What is a content cleanse and how will it improve content creation? We’ll let Elizabeth explain that in her video, and in the […]
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Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]
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If you can snag 10 minutes with Lindsay Hotmire, do it. A brand strategist and clarity agent for entrepreneurs, Lindsay joined us for Found Conference recently. Her approach to creating authentic content is important for small brands, big enterprises, emerging entrepreneurs, and everything in between. Building brand authenticity Lindsay brings […]
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