We absolutely loved Elizabeth McCumber‘s Found Conference presentation on better content creation by “taking a content cleanse” – even though we were a little nervous at first!
We’ll let Elizabeth explain that in her video, and in the recap post, but here is a tip from the presentation: Use the Fix, Nix, Mix principle. It takes the idea of brand alignment and performance and helps you prioritize what content to tackle in terms of SEO, versus getting rid of it or promoting it because it’s already working.
For more, check out the video below or more of the resources from Found Conference.
During Found Conference, Lindsay McGuire joined us to speak to the audience about content creation for humans in a way that search engine algorithms can appreciate. What’s wrong with my current content creation process? Maybe nothing. Or maybe it’s good but not great? Maybe you don’t have a process? No […]
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If you can snag 10 minutes with Lindsay Hotmire, do it. A brand strategist and clarity agent for entrepreneurs, Lindsay joined us for Found Conference recently. Her approach to creating brand authenticity and relatable content is important for small brands, big enterprises, emerging entrepreneurs, and everything in between. Building brand […]
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