Keyword and content strategy that create marketing wins

Keyword and content pairs are your key to a site that converts.

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keyword and content strategy for SEO

If you don’t have a unique target keyword set for each page of content on your site, then you’ve got missing opportunities. Whether you’re cannibalizing your own content rankings or just not optimizing each page to the best audience intent – it’s time to take a look.

Maybe you already know the importance of keyword and content pairs and you’re just struggling to find a tool that allows you enough keywords and daily rank tracking to make it work. DemandMetrics suite of SEO and content strategy tools makes it happen for marketers.

Common content strategy challenges

  • Prioritization
  • Planning
  • Grouping and segmentation
  • Choosing target keywords
  • Rank tracking for keyword and content pairs
  • Competitor research
  • Reporting on results

The Core of Content Strategy

Keyword Research for SEO sm
Keyword research

Understand audience intent, search volume, SERP layout and more.

keyword and content strategy for SEO
Keyword and content pairs

One page and one target keyword is the only way to create winning content.

keyword and content prioritization for SEO
Prioritize content correctly

If you've got lots of content to consider, tackle what matters most first.

Create a winning keyword strategy

The most important aspect of any keyword strategy is using it - and this is the SEO dashboard to get it done

daily rank tracking for keywords

Daily rank tracking

Keyword monitoring and analytics

Competitor Insights for SEO

Competitor insights

Don't be caught off guard by the competition

SERP rewind for SEO

SERP Rewind

Compare historical SERPs

keyword research and targeting

Target keywords

Set keyword and content pairs

Link data

Backlinks, internal links, anchor text

keyword groups for SEO

Smart groups and segments

Automate your groups for keywords and content

Content Strategy by the Numbers


1 unique keyword for each page of content


Content gaps on your site


The number of keywords and pages we can monitor

A deeper look at the numbers


One unique target keyword per page

If you’ve chosen the same keyword for multiple core pages it’s going to be an issue. We’ll talk about core pages more later, but back to one keyword one page. Making sure there is a unique keyword for each page tells search engines, and ultimately your audience, what that content is about in relationship to other site content.

No content gaps

If you run out of content before you run out of target keywords — then that’s your list of next content to create! If you run out of keywords first, then it’s time to do some keyword research because you’ve got lots of pages but don’t have a direction to optimize. You’ll find keyword opportunities that are perfect for conversion.

Simplify your content strategy

If you are trying to figure out how to pair your keywords and content use your DemandMetrics account to create preferred landing pages so that you can prioritize optimizing existing or creating new content. Looking at content depth on site, search volume, content type, and audience intent in the platform makes pairing simple.

Keyword Planning and Content Research is part of the DemandSphere Workflow

If you’re looking for a single SEO tool or a full scale content strategy workflow for your content team, you’ve got the DemandMetrics platform behind you. You can build workflows for each goal, campaign, team, or project – all with individual modules dedicated to your success.

Get started with DemandMetrics by choosing an option below or contact us to build a custom solution.

best keyword planning tool

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