Keyword and content pairs are your key to a site that converts.
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If you don’t have a unique target keyword set for each page of content on your site, then you’ve got missing opportunities. Whether you’re cannibalizing your own content rankings or just not optimizing each page to the best audience intent – it’s time to take a look.
Maybe you already know the importance of keyword and content pairs and you’re just struggling to find a tool that allows you enough keywords and daily rank tracking to make it work. DemandMetrics suite of SEO and content strategy tools makes it happen for marketers.
Understand audience intent, search volume, SERP layout and more.
One page and one target keyword is the only way to create winning content.
If you've got lots of content to consider, tackle what matters most first.
The most important aspect of any keyword strategy is using it - and this is the SEO dashboard to get it done
Daily rank tracking
Keyword monitoring and analytics
Competitor insights
Don't be caught off guard by the competition
SERP Rewind
Compare historical SERPs
Target keywords
Set keyword and content pairs
Link data
Backlinks, internal links, anchor text
Smart groups and segments
Automate your groups for keywords and content
1 unique keyword for each page of content
Content gaps on your site
The number of keywords and pages we can monitor
One unique target keyword per page
If you’ve chosen the same keyword for multiple core pages it’s going to be an issue. We’ll talk about core pages more later, but back to one keyword one page. Making sure there is a unique keyword for each page tells search engines, and ultimately your audience, what that content is about in relationship to other site content.
No content gaps
If you run out of content before you run out of target keywords — then that’s your list of next content to create! If you run out of keywords first, then it’s time to do some keyword research because you’ve got lots of pages but don’t have a direction to optimize. You’ll find keyword opportunities that are perfect for conversion.
Simplify your content strategy
If you are trying to figure out how to pair your keywords and content use your DemandMetrics account to create preferred landing pages so that you can prioritize optimizing existing or creating new content. Looking at content depth on site, search volume, content type, and audience intent in the platform makes pairing simple.
If you’re looking for a single SEO tool or a full scale content strategy workflow for your content team, you’ve got the DemandMetrics platform behind you. You can build workflows for each goal, campaign, team, or project – all with individual modules dedicated to your success.
Get started with DemandMetrics by choosing an option below or contact us to build a custom solution.
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