SEO Simplified – Findability Basics for Marketers
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SEO Simplified – Findability Basics for Marketers

In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing an SEO strategy in the […]

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Site Audit Strategy for Determining When, Who, and How
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Site Audit Strategy for Determining When, Who, and How

Welcome to the third week of our series on strategic SEO auditing! This week, the conversation turns from concept to execution. We’re discussing frequently you should perform SEO audits on your content, and the delegation of the audit itself and action items uncovered by the audit. In previous posts, we’ve […]

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Site audits: What should I expect from my deliverables?
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Site audits: What should I expect from my deliverables?

If you checked out last week’s episode, you’ll know that we’re on the second installment of a four-part series on search engine optimization audits and their uses. Our first week covers the purpose and value of examining your site’s SEO through this type of all-encompassing reporting, talked about the types […]

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SEO Site Audit Strategy 101: A four part marketers guide (part 1)
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SEO Site Audit Strategy 101: A four part marketers guide (part 1)

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]

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Alternative search engines and how they impact your marketing
Avatar for Erin Acheson

Alternative search engines and how they impact your marketing

For many years now, Google has dominated the world of search marketing. However, over the past several years, we are seeing Google face more and more competition in the search space. The topic of alternative search engines is growing in relevance for many marketers, and continues to come up in […]

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Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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