Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]Read Article
This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize your organization’s internal data to improve your marketing efforts. The conversation was a continuation of the previous week’s discussion around how marketing and sales can work together more productively to […]Read Article
How do you measure the success of your marketing efforts? Are you struggling to design attribution models that give you meaningful insights into the customer journey? Attribution models, flawed as they are, have become popular among marketers struggling to show ROI on their efforts. The challenge for marketers and brands […]Read Article
Now that account based management has begun its migration from a methodology used only by very large organizations to reach their largest potential customers to a way for brands of all sizes to rise above the content noise on the internet, content marketing departments are going through a mindset shift […]Read Article
What is account based marketing (ABM)? How do content marketing and ABM work together? Account based marketing (ABM) is an established practice that has been getting a lot of attention as a new trend in B2B marketing. While most of the conversations have been around the marketing automation tools that help […]Read Article
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