Building keyword strategy that wins for marketers and creates a framework for findability
Avatar for Erin Acheson

Building keyword strategy that wins for marketers and creates a framework for findability

This post on building keyword strategy is part of our Keyword Strategy for Marketers series, this post follows our webinar presentation and details that discussion. If you’d like to watch the webinar, check it out here. To recap what I hope is the main takeaway from our first installment: A […]

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What is a good keyword strategy and how does it impact marketing efforts?
Avatar for Erin Acheson

What is a good keyword strategy and how does it impact marketing efforts?

To say that keyword strategy is critical to the success of marketing and advertising is no overstatement. Keyword strategy involves an understanding of why your organization offers what it offers, how it resonates with audiences, what it looks like your target market with relationship to competitors, and measures the efficacy […]

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SEO Site Audit Strategy 101: A four part marketers guide (part 1)
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SEO Site Audit Strategy 101: A four part marketers guide (part 1)

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]

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Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid
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Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]

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Hacks for finding and using internal data to improve marketing, sales, and customer success
Avatar for Erin Acheson

Hacks for finding and using internal data to improve marketing, sales, and customer success

This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize your organization’s internal data to improve your marketing efforts. The conversation was a continuation of the previous week’s discussion around how marketing and sales can work together more productively to […]

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Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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