SEO Site Audit Strategy 101: A four part marketers guide (part 1)
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SEO Site Audit Strategy 101: A four part marketers guide (part 1)

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]

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Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid
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Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]

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Hacks for finding and using internal data to improve marketing, sales, and customer success
Avatar for Erin Acheson

Hacks for finding and using internal data to improve marketing, sales, and customer success

This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize your organization’s internal data to improve your marketing efforts. The conversation was a continuation of the previous week’s discussion around how marketing and sales can work together more productively to […]

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Attribution Model Challenges for Marketers
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Attribution Model Challenges for Marketers

How do you measure the success of your marketing efforts? Are you struggling to design attribution models that give you meaningful insights into the customer journey? Attribution models, flawed as they are, have become popular among marketers struggling to show ROI on their efforts. The challenge for marketers and brands […]

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How to Approach ABM From a Content Marketing Perspective
Avatar for Karen Scates

How to Approach ABM From a Content Marketing Perspective

Now that account based management has begun its migration from a methodology used only by very large organizations to reach their largest potential customers to a way for brands of all sizes to rise above the content noise on the internet, content marketing departments are going through a mindset shift […]

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Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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