There’s no need to get into how hard times are for everyone out there. You know it because you’re living it. For millions of us these are uncertain times. Whether it’s the loss of a job, the decline of an industry, the change to a remote position, or simply anxiety […]
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Enter “is SEO” into Google in 2020, and one of the most-searched phrase suggestions happens to be “is SEO dead?” And of course you’ll hear those of us in content marketing and SEO tell you that it isn’t, but it has evolved. We all know that keyword stuffing and buying […]
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Choosing the best SEO platform, service provider, or both for your business can be a time consuming task. Picking provider options, sitting through demos, and being added to a sales cycle is no one’s idea of a good time. In another article on choosing the right SEO and content marketing […]
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Agencies and organizations take a variety of different approaches to “placing” an SEO team. Some smaller companies simply align optimization as part of a PR or marketing department, while big companies may break SEO into its own department. Or, your organization may farm out SEO by using an agency or […]
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Making executives a fan of your SEO and content marketing program The most successful content marketers are the ones that have executive buy-in for SEO and data sharing. Buy-in from your leadership can mean financial investment in your content marketing programs, but it can extend to your company’s culture and […]
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This post on building the best keyword strategy is part of our Keyword Strategy for Marketers series, this post follows our webinar presentation and details that discussion. If you’d like to watch the webinar, check it out here. To recap what I hope is the main takeaway from our first […]
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To say that keyword strategy is critical to the success of marketing and advertising is no overstatement. Keyword strategy involves an understanding of why your organization offers what it offers, how it resonates with audiences, what it looks like your target market with relationship to competitors, and measures the efficacy […]
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Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]
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Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]
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This week on Get Found, Steve Farnsworth, CMO at The Steveology Group, joined me to discuss how to find and utilize your organization’s internal data to improve marketing efforts. The conversation was a continuation of the previous week’s discussion around how marketing and sales can work together more productively to […]
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