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Marketing funnel strategy – Better content through personalization

Marketing funnel strategy – Better content through personalization

If you follow this blog, you know we’re all about leveraging data to improve marketing strategy. As digital marketers, we have the opportunity to capture data from multiple channels to understand our audience. However, by looking at past data, marketers tend to fall into a common trap: focusing on existing […]

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Avatar for Erin Acheson

Successful live video content marketing and SEO strategy

Successful live video content marketing and SEO strategy

Video is a powerful tool because it gives you something to see, hear, and experience. The combination of visual and audio content allows people to see the human side of your organization or product. So, it’s no wonder that video, especially live video, is a vital element of many organizations’ […]

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Avatar for Erin Acheson

Writing for SEO to create successful content

Writing for SEO to create successful content

Enter “is SEO” into Google in 2020, and one of the most-searched phrase suggestions happens to be “is SEO dead?” And of course you’ll hear those of us in content marketing and SEO tell you that it isn’t, but it has evolved. We all know that keyword stuffing and buying […]

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Avatar for Erin Acheson

Navigating the search for the perfect SEO platform

Navigating the search for the perfect SEO platform

Searching for an SEO tool? We get lots of questions about people sorting through search and content marketing tools — it can be a confusing and lengthy process. Our goal is to help you find the platform that works best for your organization’s needs. Let’s look at some common questions […]

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Avatar for Erin Acheson

SEO Simplified – Findability Basics for Marketers

SEO Simplified – Findability Basics for Marketers

In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing a simple SEO strategy in […]

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SEO site audits: What should I expect from my deliverables?

SEO site audits: What should I expect from my deliverables?

If you checked out last week’s episode, you’ll know that we’re on the second installment of a four-part series on search engine optimization audits and their uses. Our first week covers the purpose and value of examining your site’s SEO through this type of all-encompassing reporting, talked about the types […]

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The Intersection of Search and Social Media

The Intersection of Search and Social Media

On a recent episode of Found Friday, I sat down with CallRail’s SEO Manager, Carolyn Lyden. Carolyn helps develop CallRail’s SEO program and works with her marketing, content, social, and community teams to discover the sweet spots for obtaining good SEO and useful content. She’s not only a rising start […]

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Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]

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Avatar for Erin Acheson

Bridging the Gap Between Content Creation and Marketing Strategy

Bridging the Gap Between Content Creation and Marketing Strategy

One of the first things we learn as children is how to share. Letting our friends and classmates use our toys and crayons is rightfully championed. Sharing is caring. So why do we end up forgetting all about this once we step into our professional lives? Instead of freely sharing […]

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