Creating Viral Content for the B2B World
Avatar for Erin Acheson

Creating Viral Content for the B2B World

Creating viral content is talked about so frequently I want to scream. People spend hundreds of thousands of dollars to create a video or incident that seems “real” or pushing out bizarre ads and social media responses to get the “viral effect.” All it takes is a single incident to […]

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Content scoring is stupid. And potentially dangerous.
Avatar for Erin Acheson

Content scoring is stupid. And potentially dangerous.

As you can tell by the post title, I have an opinion about content scoring for marketers. Content scoring’s heart is in the right place and I don’t fault the effort – it’s just being done poorly in many instances and it’s time get real and talk about what’s actually […]

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What is Good Content?
Avatar for Laura Worthington

What is Good Content?

We know that content marketing is a must for brands that want to be found online, but successful marketers know that it’s not just about creating any old content…you need to create the right content. We’ve taken some of the tips from our recent FOUND Friday hangout with Steve Farnsworth […]

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List of Things You Probably Shouldn't Write About Anymore
Avatar for Erin Acheson

List of Things You Probably Shouldn't Write About Anymore

I’m not trying to discourage people from writing. At all. I’m also not trying to prevent good content from making its way into the world. What I am trying to do is stop the frustration that is creating something that never gets found. Content marketing and search (SEO) are having […]

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The Content Inspiration List
Avatar for Erin Acheson

The Content Inspiration List

As part of a new series of lists of recommended people, places, websites and resources – I figured I would kick it off with some of the places I look for inspiration when I need to create content. Creating content is one of the most evergreen marketing tactics available, but […]

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 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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