Avatar for Erin Acheson

Writing for SEO to create successful content

Writing for SEO to create successful content

Enter “is SEO” into Google in 2020, and one of the most-searched phrase suggestions happens to be “is SEO dead?” And of course you’ll hear those of us in content marketing and SEO tell you that it isn’t, but it has evolved. We all know that keyword stuffing and buying […]

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Avatar for Erin Acheson

Where does the SEO team fit in your organization?

Where does the SEO team fit in your organization?

Agencies and organizations take a variety of different approaches to “placing” an SEO team. Some smaller companies simply align optimization as part of a PR or marketing department, while big companies may break SEO into its own department. Or, your organization may farm out SEO by using an agency or […]

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Avatar for Erin Acheson

SEO Simplified – Findability Basics for Marketers

SEO Simplified – Findability Basics for Marketers

In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing a simple SEO strategy in […]

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SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]

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Avatar for Karen Scates

Closing the Gap Between Audience Needs and Content

Closing the Gap Between Audience Needs and Content

This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of marketers are creating messaging specifically with their audiences in mind, what are the other 31 […]

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Avatar for Karen Scates

How to Create More Engaging Content – 5 Questions to Ask Before Writing

How to Create More Engaging Content – 5 Questions to Ask Before Writing

How effective is your content marketing strategy? If you’re among the majority of brands, your content marketing efforts aren’t as effective as you’d like. Despite feeling at least somewhat ineffective, most companies are planning to create more content year over year. According to CMI, the top priority for 72% of […]

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Avatar for Karen Scates

Write More Compelling Emails With Organic Search Data

Write More Compelling Emails With Organic Search Data

Email marketing is still one of the largest distribution and engagement channels for content marketing efforts with more than half of marketers  sharing content through email newsletters, according to CMI. Like all of content marketing, the challenges of successful email marketing campaigns center on getting audience attention in a busy and […]

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Avatar for Karen Scates

Use Content Grouping to Track Content Performance

Use Content Grouping to Track Content Performance

How effective are your content marketing efforts? How do you measure content performance? How do you really understand your audience and how they’re engaging with your content? If you’re tracking each piece of content separately, you’re not getting the answers to these questions. Measuring the success of content marketing efforts […]

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Avatar for Karen Scates

Recycle, Reuse, and Renew Old Content to Boost Your SEO

Recycle, Reuse, and Renew Old Content to Boost Your SEO

Have you ever had an older piece of content start performing well on the search engines and suddenly you felt like you just walked outside wearing flowery bell-bottoms and carrying a boom box? Although you’re glad to have the site visits, you realize that visitors to that content may leave […]

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Avatar for Karen Scates

The Happiness Factor in Content Marketing

The Happiness Factor in Content Marketing

How much does neuroscience influence your content creation strategies? Maybe more than you think. When we attempt to evoke emotional responses through our content, we’re employing tactics to capitalize on what neuroscientists already know, that decisions are made at an emotional level. In the early 1990’s Neuroscientist Antonio Damasio studied […]

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