In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing an SEO strategy in the […]Read Article
Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]Read Article
This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of marketers are creating messaging specifically with their audiences in mind, what are the other 31 […]Read Article
How effective is your content marketing strategy? If you’re among the majority of brands, your content marketing efforts aren’t as effective as you’d like. Despite feeling at least somewhat ineffective, most companies are planning to create more content year over year. According to CMI, the top priority for 72% of […]Read Article
Email marketing is still one of the largest distribution and engagement channels for content marketing efforts with more than half of marketers sharing content through email newsletters, according to CMI. Like all of content marketing, the challenges of successful email marketing campaigns center on getting audience attention in a busy and […]Read Article
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