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Lessons from and for nonprofits on organic user engagement

Lessons from and for nonprofits on organic user engagement

Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her agency focuses on serving nonprofit clients through both marketing and fundraising channels. Due to nonprofits’ public service role, organic is a major channel for incoming clients, donors, and information seekers. At Found Conference, […]

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UX design with your reader in mind for high performing content

UX design with your reader in mind for high performing content

As marketers, we work under a dichotomy of  bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search. Luckily, improved search engine intelligence, along with search’s reliance on user traffic, means that readability for people typically translates into great […]

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Marketing funnel strategy – Better content through personalization

Marketing funnel strategy – Better content through personalization

If you follow this blog, you know we’re all about leveraging data to improve marketing strategy. As digital marketers, we have the opportunity to capture data from multiple channels to understand our audience. However, by looking at past data, marketers tend to fall into a common trap: focusing on existing […]

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Successful live video content marketing and SEO strategy

Successful live video content marketing and SEO strategy

Video is a powerful tool because it gives you something to see, hear, and experience. The combination of visual and audio content allows people to see the human side of your organization or product. So, it’s no wonder that video, especially live video, is a vital element of many organizations’ […]

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Identifying which content matters when it all matters

Identifying which content matters when it all matters

During Found Conference, a panel of content marketing experts talked about one of the biggest issues in content marketing: ownership of the marketing ecosystem. We all know that the days of siloing content into departmental funnels should be over — but that can be hard to execute. How can we […]

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Creating a user-focused content strategy

Creating a user-focused content strategy

Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]

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Content writing for SEO that resonates with your target audience

Content writing for SEO that resonates with your target audience

Whether you’re a seasoned SEO or a new copywriter, you likely have a set of writing habits that you may not even realize exist. That, and we’re all likely to get lazy on social media. How do you optimize your organization’s search engine optimization? During Found Conference we had presenters tackle […]

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Writing for SEO to create successful content

Writing for SEO to create successful content

Enter “is SEO” into Google in 2020, and one of the most-searched phrase suggestions happens to be “is SEO dead?” And of course you’ll hear those of us in content marketing and SEO tell you that it isn’t, but it has evolved. We all know that keyword stuffing and buying […]

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Where does the SEO team fit in your organization?

Where does the SEO team fit in your organization?

Agencies and organizations take a variety of different approaches to “placing” an SEO team. Some smaller companies simply align optimization as part of a PR or marketing department, while big companies may break SEO into its own department. Or, your organization may farm out SEO by using an agency or […]

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SEO Simplified – Findability Basics for Marketers

SEO Simplified – Findability Basics for Marketers

In smaller organizations (and, okay, sometimes in large ones), marketers are asked to wear lots of hats — and SEO may be only one of those. We’ve heard you: lots of our Found Friday viewers and blog post readers have discussed the difficulty of implementing a simple SEO strategy in […]

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