SEO Site Audit Strategy 101: A four part marketers guide (part 1)
Avatar for Erin Acheson

SEO Site Audit Strategy 101: A four part marketers guide (part 1)

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]

Read Article
Closing the Gap Between Audience Needs and Content
Avatar for Karen Scates

Closing the Gap Between Audience Needs and Content

This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of marketers are creating messaging specifically with their audiences in mind, what are the other 31 […]

Read Article
How to Create More Engaging Content – 5 Questions to Ask Before Writing
Avatar for Karen Scates

How to Create More Engaging Content – 5 Questions to Ask Before Writing

How effective is your content marketing strategy? If you’re among the majority of brands, your content marketing efforts aren’t as effective as you’d like. Despite feeling at least somewhat ineffective, most companies are planning to create more content year over year. According to CMI, the top priority for 72% of […]

Read Article
Write More Compelling Emails With Organic Search Data
Avatar for Karen Scates

Write More Compelling Emails With Organic Search Data

Email marketing is still one of the largest distribution and engagement channels for content marketing efforts with more than half of marketers  sharing content through email newsletters, according to CMI. Like all of content marketing, the challenges of successful email marketing campaigns center on getting audience attention in a busy and […]

Read Article
Use Content Grouping to Track Content Performance
Avatar for Karen Scates

Use Content Grouping to Track Content Performance

How effective are your content marketing efforts? How do you measure content performance? How do you really understand your audience and how they’re engaging with your content? If you’re tracking each piece of content separately, you’re not getting the answers to these questions. Measuring the success of content marketing efforts […]

Read Article

Register now to be notified of all webinars and events.

Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

Subscribe to our newsletter

You’ll be the first to know about new products, exclusive webinars, and industry trends.

Copyright 2019 Ginzamarkets, Inc. All Rights Reserved.