This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of marketers are creating messaging specifically with their audiences in mind, what are the other 31 […]Read Article
How effective is your content marketing strategy? If you’re among the majority of brands, your content marketing efforts aren’t as effective as you’d like. Despite feeling at least somewhat ineffective, most companies are planning to create more content year over year. According to CMI, the top priority for 72% of […]Read Article
Email marketing is still one of the largest distribution and engagement channels for content marketing efforts with more than half of marketers sharing content through email newsletters, according to CMI. Like all of content marketing, the challenges of successful email marketing campaigns center on getting audience attention in a busy and […]Read Article
How effective are your content marketing efforts? How do you measure content performance? How do you really understand your audience and how they’re engaging with your content? If you’re tracking each piece of content separately, you’re not getting the answers to these questions. Measuring the success of content marketing efforts […]Read Article
Have you ever had an older piece of content start performing well on the search engines and suddenly you felt like you just walked outside wearing flowery bell-bottoms and carrying a boom box? Although you’re glad to have the site visits, you realize that visitors to that content may leave […]Read Article
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