If you’re familiar with our GinzaMetrics brand, you know our focus is on pioneering the science of findability. Starting from a background of search and SEO tools, we have broadened into content marketing, intent, competitor intelligence, social media, and other aspects of what we feel makes up the findability ecosystem. […]
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In search and content marketing, having a full featured set of keyword intelligence and management tools is essential to your strategy. Because business is always evolving, you need access to information about your current keywords, which keywords you should focus on in the future, and your competitors keywords. At DemandSphere, […]
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As marketers, our number one job is to enable our brand, product, content, etc. to be found by our target audience. Findability is the key to growing our businesses. Guessing which content performs best consumes time and resources and has unpredictable results. At DemandSphere, we recognize that marketing is an […]
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Google Search Console 2018 Update Several months ago, Google started rolling out a new beta version of Google Search Console to select users. On January 8th, 2018, it announced on its Webmaster Central Blog this beta version will be released to verified Google Search Console users. This is the biggest […]
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Google has repeatedly stated it makes regular updates to its search algorithms–as many as 2-3 per day. Most of these changes go largely unnoticed and the impacts on SERP rankings are considered normal fluctuation. However, there were over a dozen dates in 2017 where many sites noticed major shifts in […]
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The core of all marketing efforts is findability. Findability: the ability of our brand, products, content, etc. to be found by our target audience.That’s step one. If we’re not first found, conversions aren’t even a conversation. Search, which is all about findability, some say is experiencing a resurgence but those […]
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Today, there are three core product components to DemandSphere: DemandMetrics, DemandCrawl, and ContentSphere. There are additional product lines set to launch in the coming months that expand the depth and types of offerings for marketers and SEOs across in-house and agency teams. Data-driven Marketing and SEO platform for today’s organizations […]
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We’re excited to announce that today we will be welcoming Withfluence, Inc. to the GinzaMetrics family! Withfluence is an influencer marketing platform that is focused on helping businesses identify the right influencers in their target market to promote and amplify content. What does adding an influencer marketing platform mean for GinzaMetrics […]
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The question of why DemandSphere is because we continue to see a need for an approach that takes the ecosystem into account. That doesn’t mean we’re trying to be a one size fits all marketing platform, far from it. What we are starting with here at DemandSphere is an approach […]
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You deal with a lot of online content. You know that if people can’t find that content, it might as well be invisible. That’s why – as you know – it’s crucial to make smart decisions about how to target each ad and keyword campaign, in each location where it’s […]
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