We’ve probably all seen it… The attention grabbing video and slide shows in our Instagram feed that introduce us to new products and brands that showcase someone achieving incredible results or having a great time. It’s hard not to look – and that’s the point. Influencer marketing is rapidly gaining […]
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Get found with better content and smart SEO writing With 83.6 million new blog posts read by 409 million people every month on WordPress alone, content consumption continues to grow. Whether it’s via blog posts, social media, white papers, case studies or videos, marketers are focused on getting in front […]
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The best KPI reporting starts with understanding the goal system The ability to quantify results is a core need for every marketer. There’s a lot of talk about KPI reporting, assuming that it gives you some valuable insight into what’s working and what isn’t. It may. If it’s set up […]
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Overwhelmed with SEO and content tools? Keeping up with never-ending algorithm changes, updates, and new practices is a core part of an SEO’s job. Wrangling multiple tools and trying to find an enterprise platform that fulfills all of the functions you need is a another full time job. How do […]
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Another Google algorithm update? Those of us who work in search marketing are no stranger to the inevitable Google algorithm update. Google maintains it makes updates almost daily. Some days even see multiple updates. Because of this, it is not often that Google confirms an individual update. Starting around April […]
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Another Universal Search update? Featured snippets get a facelift Looks like Google is at it again. This time taking aim at Featured Snippets. adding “refinement bubbles” that allow users to narrow in on their search. Let’s start by looking at how we got here and where we’re going. In 2014, […]
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Google flips its approach to search indexing Until recently, Google has indexed sites according to the desktop experience and content in the desktop version. Google didn’t consider mobile versions of websites in its rankings. Toward the end of 2016, Google made an announcement that it is moving to a mobile-first […]
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At the core of everything we do as digital marketing professionals is findability. Whether it’s a product, feature, service, information, or education offered, we need the message to reach our audience and inspire them to make a choice. Whether the choice is a a purchase, email signup, or something else, […]
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We frequently hear about the trouble marketers have finding an SEO reporting solution that matches all of their needs across their organization. Whether it’s data-driven insights, matching up with other team’s goals, or showing measurable results, it seems like SEO’s are struggling to illustrate their value. What makes a good […]
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Updates to the DemandSphere platform are here! Announcing our new UI, with an updated look and feel, as well as new features and workflow options. This is the first in a series of new features that improve SEO, content marketing, and competitive intelligence. View changes to the platform in this […]
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