Google’s 2017 Algorithm Changes that May Impact Your Findability
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Google’s 2017 Algorithm Changes that May Impact Your Findability

Google has repeatedly stated it makes regular updates to its search algorithms–as many as 2-3 per day. Most of these changes go largely unnoticed and the impacts on SERP rankings are considered normal fluctuation. However, there were over a dozen dates in 2017 where many sites noticed major shifts in […]

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Search comes full circle
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Search comes full circle

The core of all marketing efforts is findability. We want our brand, products, content, etc. to be found by our target audiences – that’s step one. If we’re not first found, conversions aren’t even a conversation. Search, which is all about findability, some say is experiencing a resurgence but those […]

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Core components of the DemandSphere content marketing and SEO platform
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Core components of the DemandSphere content marketing and SEO platform

Today, there are three core product components to DemandSphere: DemandMetrics, DemandCrawl, and ContentSphere. There are additional product lines set to launch in the coming months that expand the depth and types of offerings for marketers and SEOs across in-house and agency teams. Data-driven Marketing and SEO platform for today’s organizations […]

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Why we’re building DemandSphere, and why we’re doing it now
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Why we’re building DemandSphere, and why we’re doing it now

The question of why DemandSphere is because we continue to see a need for an approach that takes the ecosystem into account. That doesn’t mean we’re trying to be a one size fits all marketing platform, far from it. What we are starting with here at DemandSphere is an approach […]

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Author Spotlight

 Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Ray has been working in the search and digital marketing space for more than a decade. His engineering background was first utilized as one of the original product creators at Covario, a search agency based in San Diego.

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