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Site Audit Strategy for Determining When, Who, and How

Site Audit Strategy for Determining When, Who, and How

Welcome to the third week of our series on strategic SEO auditing! This week, the conversation turns from concept to execution. We’re discussing frequently you should perform SEO audits on your content, and the delegation of the audit itself and action items uncovered by the audit. In previous posts, we’ve […]

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Site audits: What should I expect from my deliverables?

Site audits: What should I expect from my deliverables?

If you checked out last week’s episode, you’ll know that we’re on the second installment of a four-part series on search engine optimization audits and their uses. Our first week covers the purpose and value of examining your site’s SEO through this type of all-encompassing reporting, talked about the types […]

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SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

SEO Site Audit Strategy 101: A Marketers Guide to Content Audits

Diving into SEO on an existing site can be challenging, but getting a good lay of the land is essential to correcting issues and building inbound traffic. What types of audits are there, and how should you perform a site audit on your website, or the website of a new […]

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The Intersection of Search and Social Media

The Intersection of Search and Social Media

On a recent episode of Found Friday, I sat down with CallRail’s SEO Manager, Carolyn Lyden. Carolyn helps develop CallRail’s SEO program and works with her marketing, content, social, and community teams to discover the sweet spots for obtaining good SEO and useful content. She’s not only a rising start […]

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5 ways content can improve your B2B sales cycle

5 ways content can improve your B2B sales cycle

B2B sales cycle – using content to improve your process The B2B sales cycle differs from the B2C sales cycles in many ways. One of the biggest differences is the length of the sales cycle. This isn’t a new phenomenon. A 2013 survey from Crain’s BtoB Magazine revealed “43 percent […]

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Found Conference: A Crossroad for Digital Marketing

Found Conference: A Crossroad for Digital Marketing

Found Conference: A Crossroad for Digital Marketing If you are reading this post, you probably work in some part of the digital marketing industry. Whether it’s search, advertising, social, content, or any other discipline, you know that the only constant is change. In digital marketing, change happens fast. Not only […]

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Choosing the right keywords for your SEO and marketing strategy

Choosing the right keywords for your SEO and marketing strategy

Tracking keywords: Is it about “more keywords” or is it about the “right keywords” The short answer to more keywords or the right is both. But that doesn’t mean big changes for everyone. Sometimes you’re already tracking most of the right keywords and there are others you’re missing. Other times […]

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Alternative search engines and how they impact your marketing

Alternative search engines and how they impact your marketing

For many years now, Google has dominated the world of search marketing. However, over the past several years, we are seeing Google face more and more competition in the search space. The topic of alternative search engines is growing in relevance for many marketers, and continues to come up in […]

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Technical SEO Optimization Tips and Updates

Technical SEO Optimization Tips and Updates

Following the end of 2018, let’s take a moment to look back and reflect. We have seen numerous changes in the SEO world this year. Google launched Mobile First Indexing, the Speed Update, and several broad core algorithm updates. Search console was refreshed and several new features were launched.  Bing […]

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Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Building the right team for your SEO and content marketing needs: Agency, in-house, contractor, or hybrid

Should you hire a marketing agency or in-house employees? Do you need a team of contractors to bring your digital strategy to speed? What’s the best marketing team mix to serve your company’s needs now and in the future? This blog post, a recap of a recent Found Friday episode, will […]

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