A common topic during platform demos, conferences, and discussions with digital marketers is whether or not they’re capturing the market accurately. What’s scary is that people seem okay with tracking two or three competitors, but you need to know what’s happening across dozens of places. Just not every data point […]Read Article
Competitor Intelligence For Content Creators, SEOs, and Marketers In the last Found Friday episode, we explored topics surrounding the common question of “are we tracking enough keywords?” A related question we often hear from clients and colleagues is “how much is enough competitor intelligence?” Plenty of research has been done on […]Read Article
Tracking enough keywords? How much is enough? A question we regularly come across in the search marketing space is “are we tracking enough keywords?” We hear this question from clients and colleagues across a variety of industries, job titles, and organization types. We decided to dedicate an episode of Found […]Read Article
Web Light Appearance Update For Google Search Console Google is ubiquitous when it comes to an online presence. Users turn to Google search to find information on a wide variety of topics. Webmasters are constantly trying to stay on top of traffic altering algorithms, optimizing their site for performance. One […]Read Article
Google Speed Update: How to prepare for the upcoming change SEOs and marketers know that regular changes to Google’s algorithm are part of their life. Many are minor and roll out with little notice. Of course, there are those that are more significant and impact the way that we create […]Read Article
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