Instagram influencers: Are they the right choice for your business? We’ve probably all seen it… The attention grabbing video and slide shows in our Instagram feed that introduce us to new products and brands that showcase someone achieving incredible results or having a great time. It’s hard not to look […]Read Article
Get found with better content and smart SEO writing With 83.6 million new blog posts read by 409 million people every month on WordPress alone, content consumption continues to grow. Whether it’s via blog posts, social media, white papers, case studies or videos, marketers are focused on getting in front […]Read Article
The best KPI reporting starts with understanding the goal system The ability to quantify results is a core need for every marketer. There’s a lot of talk about KPI reporting, assuming that it gives you some valuable insight into what’s working and what isn’t. It may. If it’s set up […]Read Article
Overwhelmed with SEO and content tools? Keeping up with never-ending algorithm changes, updates, and new practices is a core part of an SEO’s job. Wrangling multiple tools and trying to find an enterprise platform that fulfills all of the functions you need is a another full time job. How do […]Read Article
Another Google algorithm update? Those of us who work in search marketing are no stranger to the inevitable Google algorithm update. Google maintains it makes updates almost daily. Some days even see multiple updates. Because of this, it is not often that Google confirms an individual update. Starting around April […]Read Article
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