Avatar for L.D. Karch

How to curate marketing influencers – and become one in your own industry

How to curate marketing influencers – and become one in your own industry

In order to build rapport with an audience and create an authentic voice, marketers need to speak their audience’s language. One excellent way to do that: by using a translater. Community-building and influencer marketing are two tools to connect to your audience where they are by bringing members of that […]

Read Article
Avatar for L.D. Karch

Marketing funnel strategy – Better content through personalization

Marketing funnel strategy – Better content through personalization

If you follow this blog, you know we’re all about leveraging data to improve marketing strategy. As digital marketers, we have the opportunity to capture data from multiple channels to understand our audience. However, by looking at past data, marketers tend to fall into a common trap: focusing on existing […]

Read Article
Avatar for Erin Acheson

Using Google Search Console and better content choices for SEO Success

Using Google Search Console and better content choices for SEO Success

If you’re a veteran SEO, Google’s Search Console (Webmaster Tools if you’re in the wayback machine) is probably one of the first tools you encountered — and it’s still extremely relevant today. Google Search Console is the direct line between your site and Google! Michelle Law, Senior Manager of Demand […]

Read Article
Avatar for Erin Acheson

Successful live video content marketing and SEO strategy

Successful live video content marketing and SEO strategy

Video is a powerful tool because it gives you something to see, hear, and experience. The combination of visual and audio content allows people to see the human side of your organization or product. So, it’s no wonder that video, especially live video, is a vital element of many organizations’ […]

Read Article
Avatar for Erin Acheson

Identifying which content matters when it all matters

Identifying which content matters when it all matters

During Found Conference, a panel of content marketing experts talked about one of the biggest issues in content marketing: ownership of the marketing ecosystem. We all know that the days of siloing content into departmental funnels should be over — but that can be hard to execute. How can we […]

Read Article
Avatar for Erin Acheson

How do Google’s SERP changes impact your traffic and revenue? SERP Rewind shows you.

How do Google’s SERP changes impact your traffic and revenue? SERP Rewind shows you.

You need a way to explain how position one or two may not be delivering the same amount of traffic or impact to your bottom line. Highlighting the changing SERP (search engine result page) environment can be tough when most have forgotten what things looked like before universal search elements […]

Read Article
Avatar for Erin Acheson

Free Google Shopping Listings: Who Wins and Who Loses?

Free Google Shopping Listings: Who Wins and Who Loses?

The percentage of page real estate occupied by free listings in Google Shopping has gone from 0 to 48% in a little over one week (compared to 13% for paid listings, not including the horizontal scroll). The rationale, according to Bill Ready (Google’s president of commerce) is that “threats” are […]

Read Article
Avatar for Erin Acheson

Creating a user-focused content strategy

Creating a user-focused content strategy

Think about the last search you ran — not for your business, but as a consumer. What was the impetus to start that search? Maybe you needed to know how to fix a broken toilet (pretty urgent!) or you want to start planning next year’s garden (a long-term project). As […]

Read Article
Avatar for Erin Acheson

Content writing for SEO that resonates with your target audience

Content writing for SEO that resonates with your target audience

Whether you’re a seasoned SEO or a new copywriter, you likely have a set of writing habits that you may not even realize exist. That, and we’re all likely to get lazy on social media. How do you optimize your organization’s search engine optimization? During Found Conference we had presenters tackle […]

Read Article
Avatar for Erin Acheson

Found Conf 2020 : A Digital Event for Marketers, SEOs, and Executives

Found Conf 2020 : A Digital Event for Marketers, SEOs, and Executives

There’s no need to get into how hard times are for everyone out there. You know it because you’re living it. For millions of us these are uncertain times. Whether it’s the loss of a job, the decline of an industry, the change to a remote position, or simply anxiety […]

Read Article

Register now to be notified of all webinars and events.

Subscribe to our newsletter

You’ll be the first to know about new SEO and content marketing products, exclusive webinars, and industry trends.

Copyright 2020 Ginzamarkets, Inc. All Rights Reserved.
Where do you rank? Click here to find out